Few minutes walking distance from the city center, Am Magazin is located in an strategic enclave between the Wienerstrasse and the rail tracks area in the south. The site proximity to the train station and its direct vehicle access from the east to federal road B1, will define the area as Amstetten new City Gate.

The area is well connected to the city network of public transport and bike lane, and has capacity for underground car parking, promoting intermodal mobility strategies between Amstetten city and the region.

Am Magazin is a dynamic urban proposal oriented to satisfy diverse needs from commuters, visitors, to residents. With its excellent mixture of uses, including healthcare facilities, retail area, housing and leisure, it will become a livable place during the whole day and will attract the citizens from adjacent areas.

The project construction will contribute positively to define Wienerstrasse street and its relation to the railtracks. The urban form is defined by a series of lineal buildings that are growing on the side of the railtracks and create a dynamic image of city for the passengers by train.

Characterized by a linear promenade, that leads the movement of people from the train station to the eastern part of the city and increases the overall connectivity of the area. The promenade is combined with a courtyard and passages that together create series of public and semi-public spaces. The sequence of public spaces along the promenade dedicated to playgrounds, gardens, and sport facilities define a new attractive zone of the city.

As part of wider urban planning strategy, the new site will eventually foster city growth towards east, leading a natural process of typological transformation over time of existing industrial areas into a residential, service and business district with high quality public spaces.